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Deepfake
Definition
AI-generated fake media that appears authentic.
In Plain English
A deepfake is like a master forger working in video and audio—almost impossible to spot.
Real-World Example
Deepfake audio of a CEO authorizing a wire transfer has been used for fraud.
Why It Matters for Your Work
Deepfakes can damage reputation, enable fraud, and undermine trust in authentic media.
Common Mistake
Assuming video or audio evidence is automatically trustworthy.
Related Terms
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AI
Artificial Intelligence—software that can make predictions, generate content, or assist with decisions.