10 Units

Learning Path

Master AI concepts step by step. Each unit builds on the previous, taking you from foundational concepts to advanced topics.

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beginner

50 min

How Websites Actually Work

Understand the building blocks of websites so you can talk about them intelligently with developers and vendors.

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Explain how domains, DNS, hosting, servers, and browsers work together.Distinguish frontend, backend, CMS, static sites, and dynamic sites.Connect SSL, caching, CDNs, and responsive design to trust, speed, and conversion.+2 more

beginner

45 min

Apps, Software, and SaaS

Learn the difference between websites, web apps, mobile apps, and software-as-a-service products.

Explain the difference between websites, web apps, mobile apps, native apps, and SaaS.Connect features, workflows, dashboards, accounts, and admin panels to operations.Evaluate when no-code, low-code, plugins, or custom development are appropriate.+2 more

beginner

50 min

Data, Databases, and Dashboards

Understand where your business data lives, how it is structured, and why that matters.

Explain tables, records, fields, data models, and why structure affects quality.Recognize when spreadsheets, CSV files, and databases are appropriate.Plan imports, exports, migrations, dashboards, analytics events, backups, and retention.+2 more

intermediate

50 min

APIs, Integrations, and Automation

Learn how different software systems connect and share information automatically.

Explain APIs, endpoints, payloads, authentication, OAuth, webhooks, triggers, and actions.Distinguish scheduled sync, real-time updates, and event-driven automation.Evaluate whether an integration is reliable enough for the workflow it supports.+2 more

intermediate

55 min

AI Basics for Business Owners

Understand modern AI in practical business terms without the hype or jargon.

Explain AI, machine learning, models, LLMs, prompts, tokens, context windows, inference, and multimodal AI.Distinguish chatbots, AI agents, RAG, embeddings, vector databases, and fine-tuning.Evaluate AI tools by business fit, data needs, cost, reliability, and human review requirements.+2 more

intermediate

50 min

Prompt Training

Learn how to write effective AI prompts that get useful, consistent results.

Build prompts with role, context, task, constraints, examples, and output format.Use context windows and tokens wisely instead of pasting unfocused information.Iterate on prompts by diagnosing what went wrong in the output.+2 more

intermediate

50 min

AI Risks and Responsible Use

Understand the limitations and risks of AI so you can use it responsibly.

Identify hallucinations, bias, privacy risk, copyright risk, deepfakes, prompt injection, and model drift.Decide when human review and source checking are required.Protect confidential data when using AI tools.+2 more

intermediate

50 min

Security and Privacy Basics

Learn the essential security concepts every business owner needs to understand.

Explain password managers, MFA, encryption, permissions, phishing, malware, PII, access control, audit logs, and compliance.Identify common security failures in small and growing businesses.Set expectations for account access, vendor access, backups, and incident response.+2 more

intermediate

50 min

Marketing Tech and Measurement

Connect technology literacy to marketing results and revenue measurement.

Explain SEO, CTAs, conversions, landing pages, pixels, UTMs, CRM, funnels, A/B tests, and attribution.Connect marketing technology decisions to revenue measurement and customer journeys.Design measurement that answers business questions instead of collecting noise.+2 more

intermediate

55 min

Buying, Building, and Reviewing Tech Work

Become a better client and buyer of technology services and products.

Use scope, out-of-scope, milestones, deliverables, QA, bugs, change requests, technical debt, lock-in, and maintenance correctly.Review proposals for clarity, ownership, assumptions, exclusions, and acceptance criteria.Plan QA, launch, handoff, maintenance, and support before work begins.+2 more

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