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A/B Test
Definition
Comparing two versions to see which performs better.
In Plain English
An A/B test is like a taste test—try both and see which people prefer.
Real-World Example
Show half your visitors a green button and half a blue button. Which gets more clicks?
Why It Matters for Your Work
A/B testing replaces opinions with data. Small improvements compound over time.
Common Mistake
Ending tests too early. Statistical significance requires enough data to be meaningful.
Related Terms
View Landing Page
Landing Page
A focused webpage designed to convert visitors toward a specific action.