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Conversion
Definition
When a visitor completes a desired action.
In Plain English
A conversion is like closing a sale—the goal you were working toward.
Real-World Example
Email signups, purchases, demo requests, and contact form submissions are all conversions.
Why It Matters for Your Work
Conversion rate is a key metric. Improving it increases revenue without increasing traffic.
Common Mistake
Tracking vanity metrics instead of conversions. Page views mean nothing if nobody converts.
Related Terms
View Landing Page
Landing Page
A focused webpage designed to convert visitors toward a specific action.