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business-marketingbeginnerunit-9
Funnel
Definition
The path from awareness to purchase, typically narrowing at each stage.
In Plain English
A funnel is like a stadium—many people see the ad, fewer click, fewer buy.
Real-World Example
10,000 see your ad → 1,000 click → 100 start checkout → 50 purchase. That is a funnel.
Why It Matters for Your Work
Understanding your funnel reveals where you lose potential customers and where to improve.
Common Mistake
Only measuring the top and bottom. Middle-funnel problems are often the biggest leaks.