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PMF

Definition

Product-market fit: evidence that a product strongly satisfies a real market need.

In Plain English

PMF is when the market starts pulling the product from you instead of you pushing it.

Real-World Example

High retention, organic growth, and customers urgently asking for the product can signal PMF.

Why It Matters for Your Work

Before PMF, teams should learn quickly; after PMF, teams can scale more confidently.

Common Mistake

Mistaking early interest or press for product-market fit.

Related Terms

MVP

Minimum Viable Product—the simplest version that delivers core value.

Churn

The rate at which customers stop using or paying for a product.

Traction

Evidence that customers or users are adopting and valuing a product.