Back to Glossary
startup-productbeginnerunit-9
Traction
Definition
Evidence that customers or users are adopting and valuing a product.
In Plain English
Traction is like tires gripping the road instead of spinning in place.
Real-World Example
Revenue growth, active users, retention, and repeat usage can show traction.
Why It Matters for Your Work
Traction helps validate demand and supports fundraising, hiring, and scaling decisions.
Common Mistake
Using vanity metrics as traction without showing meaningful usage or revenue.