Back to Glossary
dataintermediateunit-3
Segment
Definition
A group of users or data points that share common characteristics.
In Plain English
A segment is like a club with membership criteria—everyone in the group shares certain traits.
Real-World Example
You might create segments for "customers who spent over $500" or "users who signed up but never purchased."
Why It Matters for Your Work
Segments enable targeted communication and analysis. Treating all users the same wastes opportunities.
Common Mistake
Creating too many segments. Start with a few meaningful ones before getting granular.