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business-marketingbeginnerunit-9
CRM
Definition
Customer Relationship Management—software for tracking leads and customers.
In Plain English
A CRM is like a relationship memory—it remembers every interaction so you do not have to.
Real-World Example
Salesforce, HubSpot, and Pipedrive help track leads, deals, and customer communication.
Why It Matters for Your Work
CRMs prevent leads from falling through cracks and enable personalized follow-up.
Common Mistake
Not using the CRM consistently. A CRM only works if everyone logs interactions.